In the pilot episode of the Squirrel Marketing Podcast, Jeffrey Cooperstein and Bill Bronson discuss what the word marketing really means in a professional sense. There are many things that go into marketing, but it all circles back to one common goal. The guys go in depth on the misconceptions of the word marketing, and how companies try to intentionally misuse it to hire new people in the workforce for jobs they did not sign up to do. sit back, relax and enjoy the squirrel!